# Meeting Notes: BeanRoute Coffee Subscription

Date: July 10, 2026
Time: 10:00 AM - 11:00 AM ET
Location: Zoom

## Attendees

- Maya Chen, Founder & CEO
- Jordan Ellis, Head of Operations
- Priya Nair, Product Manager
- Lucas Romero, Growth Marketing Lead
- Hannah Brooks, Customer Experience Lead
- Sam Patel, Finance & Analytics

## Agenda

1. Review June subscription metrics
2. Discuss Q3 roaster partnerships
3. Finalize launch plan for customizable delivery frequency
4. Review customer churn drivers
5. Confirm next steps for referral program test

## Notes

June closed with 8,420 active subscribers, up 11% month over month. Starter Plan subscriptions grew fastest, but Premium Plan customers had the highest retention and average order value.

Customer feedback continues to show strong interest in more flexible delivery timing. The current two-week and four-week options are too rigid for households with irregular coffee consumption.

Operations reported that the Denver fulfillment partner maintained a 97.8% on-time shipment rate in June. East Coast deliveries remain slower than expected, especially for customers in New England.

Growth marketing shared that paid social CAC increased from $31 to $38 in June. Organic referrals and lifecycle email are currently the most efficient acquisition channels.

## Decisions

- Launch customizable delivery frequency in August with 1-week, 2-week, 3-week, 4-week, and 6-week options.
- Prioritize two new roaster partnerships for Q3: one single-origin focused roaster and one decaf-focused roaster.
- Pause expansion of paid social budget until CAC returns below $34.
- Run a referral program test offering $15 credit to both the referrer and new subscriber.
- Add a cancellation survey follow-up email for customers who cite “too much coffee” as their reason for leaving.

## Action Items

- Priya: Finalize delivery frequency requirements and share with engineering by July 15.
- Jordan: Complete pricing and capacity review for two shortlisted roaster partners by July 19.
- Lucas: Draft referral program campaign copy and test plan by July 17.
- Hannah: Update cancellation flow tags and write follow-up email copy by July 16.
- Sam: Build churn analysis segmented by plan type, delivery frequency, and first coffee selection by July 22.
- Maya: Reach out to East Coast fulfillment alternatives and schedule introductory calls by July 24.