# Weekly Product & Operations Meeting

**Date:** July 17, 2026  
**Time:** 10:00–10:45 a.m. ET  
**Location:** Google Meet

## Attendees

- Maya Chen — Co-founder & CEO
- Luis Ortega — Co-founder & Head of Coffee
- Priya Shah — Product Lead
- Ben Walker — Growth Marketing
- Tessa Morgan — Operations Manager
- Jordan Lee — Customer Experience

## Agenda

1. June subscription and retention results
2. Roaster capacity for the fall campaign
3. Flexible delivery scheduling
4. Packaging feedback and shipping costs
5. August launch priorities

## Discussion Notes

### Subscription Performance

- June ended with 2,840 active subscribers, up 7% month over month.
- The three-month gift subscription drove 31% of new orders following the Father’s Day campaign.
- First-to-second shipment retention fell from 82% to 77%.
- Cancellation surveys most frequently cited too much coffee, followed by price and limited decaf options.
- Customers who completed the taste-preference quiz had meaningfully higher retention than customers who skipped it.

### Roaster Capacity

- The current roasting partner can support approximately 1,000 additional monthly subscribers without changing production days.
- Adding a second roasting day would require an eight-week commitment and higher minimum volumes.
- Luis is evaluating a small Ontario roaster as a backup supplier and potential source for seasonal microlots.
- The team agreed that quality and delivery consistency are more important than expanding the fall campaign quickly.

### Flexible Delivery Scheduling

- Customer support receives 20–30 requests each week to delay or skip shipments.
- Priya proposed adding self-serve skip, pause, and frequency controls to the subscriber portal.
- Engineering estimates two weeks for skip and pause controls; variable delivery frequency would require additional billing work.
- The team expects self-serve controls to reduce cancellations and support volume.

### Packaging and Fulfillment

- Several customers reported crushed mailers, although the inner coffee bags remained intact.
- The compostable mailer costs $0.42 more per shipment than the current recyclable mailer.
- A smaller box could reduce dimensional shipping charges for single-bag subscriptions.
- Packaging sustainability claims must be reviewed before being added to the website or inserts.

## Decisions

- Prioritize self-serve skip and pause controls for the August product release.
- Keep the default subscription cadence at one shipment every four weeks.
- Test delivery-frequency options with a small customer cohort before changing the full checkout flow.
- Limit the fall acquisition campaign to 750 new subscribers until roasting capacity is confirmed.
- Run a 200-shipment pilot using the smaller single-bag box.
- Add one rotating decaf selection beginning in September, subject to cupping approval.
- Continue using recyclable packaging for now; reconsider compostable mailers after the shipping pilot.

## Action Items

- **Priya:** Finalize requirements for skip and pause controls by July 21.
- **Tessa:** Confirm engineering timeline and August release date by July 22.
- **Luis:** Complete backup-roaster cupping and capacity review by July 29.
- **Ben:** Revise the fall campaign forecast using the 750-subscriber cap by July 24.
- **Jordan:** Tag cancellation reasons consistently and prepare a six-week trend report by July 31.
- **Tessa:** Launch the 200-shipment smaller-box pilot by August 3.
- **Maya:** Ask legal counsel to review proposed sustainability language by July 28.
- **Ben and Priya:** Draft the delivery-frequency cohort test plan by August 5.

## Open Questions

- Should the taste-preference quiz become mandatory during checkout?
- What price increase, if any, would customers accept for compostable packaging?
- Can decaf demand support a dedicated subscription tier?
- How much subscriber growth can the backup roaster reliably absorb?

## Next Meeting

**Date:** July 31, 2026  
**Focus:** August release readiness, backup-roaster evaluation, and packaging pilot status.