# Meeting Notes: Farmers-Market Marketplace Planning

Date: July 14, 2026
Time: 10:00 AM - 11:00 AM
Location: Virtual

## Attendees

- Maya Chen, Marketplace Lead
- Carlos Ramirez, Vendor Operations
- Priya Shah, Product Manager
- Elise Morgan, Community Partnerships
- Ben Turner, Engineering Lead
- Hannah Brooks, Customer Support
- Nate Williams, Marketing

## Agenda

1. Review vendor onboarding progress
2. Confirm launch market selection
3. Discuss customer pickup and delivery options
4. Review marketplace fee structure
5. Define launch marketing priorities
6. Assign next steps

## Notes

Vendor onboarding is progressing, with 27 farms and prepared-food vendors expressing interest and 14 vendors completing initial profiles. The team agreed that profile quality needs to be improved before launch, especially product photos, stall descriptions, and harvest availability windows.

The initial marketplace launch will focus on three neighborhood farmers markets: Riverside Saturday Market, East Junction Farmers Market, and Maple Street Sunday Market. These locations were selected based on vendor readiness, customer foot traffic, and existing market manager support.

The team discussed whether to offer delivery at launch. Due to operational complexity and limited staffing, the initial release will support preorder pickup only. Delivery will be reconsidered after the first eight weeks of marketplace activity.

The proposed marketplace fee of 8% per completed order was reviewed. Vendor Operations noted that several smaller farms may be sensitive to fees during the pilot period. The team agreed to offer a reduced 5% introductory fee for the first 60 days.

Marketing will focus on local shoppers who already attend farmers markets but want better visibility into weekly availability. Messaging will emphasize reserving seasonal produce, reducing sellouts, and supporting local growers.

## Decisions

- Launch will begin with preorder pickup only; delivery will not be included in the first release.
- Pilot markets will be Riverside Saturday Market, East Junction Farmers Market, and Maple Street Sunday Market.
- Vendors will receive a 5% introductory marketplace fee for the first 60 days.
- Vendor profiles must include at least one product photo, pickup instructions, and weekly availability before going live.
- Launch marketing will prioritize email lists, market signage, and vendor social media posts.

## Action Items

- Carlos: Follow up with all vendors missing profile details by July 17.
- Priya: Finalize preorder pickup flow requirements by July 18.
- Ben: Confirm engineering estimate for pickup time-slot support by July 19.
- Elise: Coordinate launch approval with the three market managers by July 20.
- Nate: Draft launch email and vendor social post templates by July 21.
- Hannah: Prepare customer support macros for order changes, missed pickups, and refunds by July 22.
- Maya: Schedule launch readiness review for July 24.